Rescue Reputation · Emergency response
When reputation is being attacked, the first hours decide the story. The Rescue Reputation team activates the same day: containment, counter-narrative, takedowns where law allows, and round-the-clock monitoring until the fire is out.
Response: same day. NDA from first contact. Team across 13 countries.
from your message to a named crisis lead
crisis desk, email intake, no queue, no calls
to a full damage map across all five elements
countries covered by one defence team
While you wait
If you are reading this before you write in, these four steps protect your position. They cost nothing and take minutes.
Screenshots, URLs, dates, capture times. Your legal position and every takedown filing rest on what you can prove existed.
The first reply frames the entire story. An angry or premature response becomes the story, and it cannot be taken back.
Rotate passwords, review admin access, enable two-factor everywhere. Attacks and leaks often follow access problems.
Deletion destroys evidence, looks like admission, and removes the material takedown filings need.
The package
Rescue Reputation is a complete urgent-response package. Nothing is sold separately when a brand is burning.
A named crisis lead and defence team assigned within one hour of your message. No onboarding delays, no paperwork sprints. The NDA covers first contact.
Within six hours: a full damage map across search, AI answers, reviews, mentions and narrative tone, ranked by what threatens the deal pipeline most.
Continuous monitoring of every surface the attack can reach, with early-warning alerts as new results, posts or AI answers appear.
Stop the spread before fixing the past: platform reports, lawful takedown and de-index filings where grounds exist, and contact with publishers where useful.
One consistent story, coordinated across your site, press, social and owned assets. Mixed signals are worse than a single attack, so we remove contradiction first.
Accurate, authoritative pages built and optimized to outrank damaging results on Google and Bing for your brand and executive names.
What ChatGPT, Gemini and Perplexity say about you gets mapped to its sources, then corrected at the source. Assistants answer before anyone visits your site.
Policy-based removal filings for reviews that break Google's own rules: spam, conflicts of interest, off-topic rants, impersonation. We tell you plainly which reviews qualify and which do not. No guaranteed deletion, ever.
Product review attacks, seller feedback bombs and hijacked listing narratives on Amazon, documented, reported through official channels and answered with compliant review programs at scale.
Rating attacks and seller feedback on Walmart Marketplace, handled the same way: documented, reported, and rebuilt with compliant programs so listings convert again.
Coordinated response on Trustpilot, Google, Glassdoor, G2 and app stores. Rating attacks are documented, reported and answered within hours.
CEO and founder names are defended alongside the company. Personal reputation often takes the first hit and drives the company narrative.
Holding statements and updates for investors, clients, partners and employees, aligned with legal and investor relations.
Direct work with journalists and outlets where coverage is wrong, and rapid placement of the corrected story where it is right.
Once the acute phase ends: full search cleanup, narrative repair and a monitoring plan so the same attack never lands the same way twice.
The clock
No two crises are identical, but the sequence that contains them is.
You mark the message URGENT. A named crisis lead replies by email within the hour. We do not call clients, in emergencies or otherwise: intake and updates are email only. The defence team is assigned before that first hour ends.
Emergency audit across all five elements. Takedown and de-index filings prepared where lawful grounds exist. Platform reports filed. Nothing spreads quietly while we plan.
The corrected story goes out across owned channels, press and social. Review responses published. AI answer sources mapped and correction started.
Suppression assets published and indexed. Investor, client and employee communication in motion. Monitoring tightened to every fresh mention.
A written report of what moved: search share, AI answers, review ratings, mention tone. Plus the monitoring plan that keeps it that way.
60-second triage
Pick the closest match. You will see your immediate move and how the rescue team handles it.
Save the URL and its ranking position for your name. Do not contact the journalist while angry. Do not comment on the article.
Removal feasibility assessment, lawful takedown and de-index filings where grounds exist, and suppression so authoritative pages outrank the article.
Filings within days. Visible search-share change typically in 60-90 days.
Do not mass-reply with one template. Do not accuse reviewers publicly. Screenshot every review with dates and accounts.
Document the pattern, report coordinated abuse to the platforms, including Google, Trustpilot, Amazon and Walmart review systems, respond individually where it helps, and protect the rating while it is contested.
Same day. Platform abuse reports typically take days to weeks.
Do not try to prompt-engineer it away. Save the exact questions and answers, on every assistant, with dates.
Map the sources the assistants cite, correct or replace those sources, and build authoritative ones. The answers change as the source pool changes.
Source map within days. Answer drift over weeks, tracked continuously.
Do not argue in the replies. Arguing amplifies. Note where it is spreading and how fast.
Containment first: platform reports, coordinated counter-narrative, and monitoring of every surface the post can reach next.
Same day. Counter-narrative live within 24 hours.
Preserve evidence, secure accounts and access, and do not confirm or deny the contents in public.
Lawful takedowns and de-indexing where grounds exist, platform escalation, and coordination with your legal counsel and communications.
Same day. De-index filings where grounds exist within days.
Align the board, legal and investor relations before any statement. Mixed internal messages become the next headline.
Personal reputation defence for the executive and narrative coordination across company channels, press and AI answers at once.
Same day. Coordinated response within 24 hours.
Common mistakes
Most reputational damage in a crisis is self-inflicted in the first 48 hours. Avoid these.
Responding while angry.
The first public reply frames the whole story. If it is defensive or hostile, it becomes the story, and every outlet quotes it back to you.
Mass-filing takedowns without grounds.
False or weak claims get rejected and weaken the strong filings that follow. Grounds first, filings second.
Deleting posts and reviews.
Deletion destroys evidence, looks like admission, and removes the material a lawful takedown needs.
Paying the attacker.
Payment invites round two, funds the next attack on someone else, and rarely removes the content anyway.
Letting everyone improvise.
Sales says one thing, support says another, the CEO says a third. Contradiction is the most dangerous state in diligence.
Waiting for it to blow over.
Old posts and articles influence buyers, investors and AI answers for years. Untreated problems do not age out. They rank.
Industries
Some sectors face reputation attacks as a routine cost of doing business. If you operate in one of these, monitoring is not optional.
Money and trust are the same product. One fraud accusation or licence rumour freezes partnerships overnight.
The most attacked sector online: exit scams, rug-pull accusations and coordinated FUD campaigns hit search and AI answers first.
Patient reviews and privacy complaints carry regulatory weight. A single unresolved thread can cost licenses and referrals.
High-value buyers diligence everything. Delay, dispute and off-plan rumours rank for years if left alone.
Your reputation is the entire asset. Conflict rumours and case gossip spread through the same directories that bring clients in.
Amazon and Walmart sellers live and die by ratings. One coordinated review attack can suspend a listing or a whole account overnight.
Ratings are the storefront. One viral incident can empty a season of bookings before marketing can respond.
CEO reputation is tied to company market value. Personal attacks become company risk in a single news cycle.
Opposition research and coordinated narratives move faster than any press office can answer alone.
G2 and review-platform sentiment feeds procurement. One angry enterprise client can reshape a quarter of pipeline.
Parent forums and local news shape enrolment. Safety and quality rumours stick for admission cycles.
Crisis questions
Usually not immediately. A response amplifies reach and locks in your framing before facts are stable. When a statement is right, we help you make it once, precisely, from a position of record. Silence is not weakness when it is deliberate.
No one stops a viral post mid-flight, and anyone who promises that is selling certainty they do not have. What works is containment: platform reports where rules are broken, a coordinated counter-narrative that outranks and outlasts the attack, and monitoring of every surface it can reach next.
We advise against it. Payment invites round two, funds the next attack, and rarely removes the content for good. We pursue lawful takedown routes and suppression instead, and we never negotiate with attackers on your behalf.
Most crisis work proceeds without identifying the attacker. Platform policies, de-indexing routes and suppression do not require a name. Where identification matters for legal action, we coordinate with counsel and licensed investigators.
Recurrence is common, which is why rescue ends with a rebuild and monitoring handover, not a goodbye. We track search, reviews and AI answers for early signals, and the same alerting that found the first attack finds the second one faster.
Yes, an NDA and engagement scope come first, but we turn both around in hours, not weeks, and there is zero prepayment for the assessment. The clock matters more than the paperwork, so the paperwork is fast.
Information security
Crisis work means we hold your most sensitive material. Here is exactly how it is treated, start to finish.
Everything you share lives in one access-controlled case folder, open only to the named defence team on your engagement. No shared drives, no wider staff, no exceptions.
When the engagement closes, your files are destroyed: evidence, drafts, reports and correspondence. You receive the final report first, then nothing remains on our side.
Your case file exists to defend your reputation, not to become evidence. We do not hand your material to courts, regulators or opposing parties.
No client is ever named, quoted or used as a case study, not even anonymously, without separate written permission. Your crisis is not our portfolio.
What you tell us about your business, your attackers and your history never leaves the case folder. Not to partners, not to platforms, not to anyone.
We do not call clients, in emergencies or otherwise. Intake, updates and reporting are email only under NDA, so every word is on the record and nothing is misremembered.
Pricing
Emergency work is priced privately like everything we do. The difference is speed: the strategy and exact costs reach you within hours of your first message, not days. You decide with zero prepayment. Where platforms allow it, removal work can be structured on outcomes.
What we will not do: promise guaranteed removal. Takedowns depend on platform policies, jurisdiction and GDPR or similar legal grounds. We are honest about what is achievable, and we say so before you spend anything.
Send the message and mark it URGENT - active crisis. The defence team activates the same day, under NDA.